Pre-launch · Sector 111, SCDA, Dwarka Expressway, Gurugram
A pre-launch branded-residence name circulating for Sector 111, inside M3M's Smart City Delhi Airport township. Neither M3M India nor Stefano Ricci has announced it. There is no HARERA number, no approved layout and no price list. This page sets out what is verified and what is not.
Price list, floor plans, availability and the brochure — sent on WhatsApp.
Overview
The short answer
M3M Stefano Ricci Sector 111 is a pre-launch branded-residence name circulating for Sector 111 on the Dwarka Expressway, inside M3M's Smart City Delhi Airport (SCDA) township in Gurugram. Channel-partner material describes 5 BHK and 5.5 BHK full-floor residences. As of September 2026 the project does not appear on m3mindia.com, no HARERA registration exists for it, and neither M3M India nor the Florentine house Stefano Ricci has published any statement about a partnership. Price is on request; sizes are indicative only and must be checked against the approved RERA layout once one exists.
Start with what does stand up. Sector 111 is real, and so is what M3M is building in it. SCDA — Smart City Delhi Airport — is described on m3mindia.com as a 250-acre integrated township spanning Sectors 111, 112 and 113, masterplanned with AECOM, Gensler and SWA Group. M3M Crown sits in Sector 111. M3M Elie Saab Residences, the township's first fashion-house branded tower, is in Sector 111 too. M3M Mansion, M3M Capital and M3M St Andrews are in Sector 113.
The Elie Saab tower is the reference point, because it is documented rather than rumoured. Business Today reported in January 2026 that M3M is targeting about ₹8,300 crore across two Elie Saab projects, with the Gurugram tower at Sector 111 comprising 300 four-bedroom homes of 4,200–4,650 sq. ft., priced from roughly ₹15 crore at about ₹37,000 per sq. ft. That is the scale of product this block is aimed at, and the clearest available yardstick for anything launched beside it.
Now the part that does not stand up. Stefano Ricci is a Florentine menswear house founded in 1972, headquartered at Fiesole, run today by the founder's sons Niccolò and Filippo, with around 78 boutiques and ownership of the historic silk mill Antico Setificio Fiorentino. It has a genuine interiors arm — SR Interior Design — which has done yacht interiors, the Sindalah Yacht Club, the La Rocca penthouse at Castelfalfi in Tuscany, and private residences. What we could not find anywhere is a residential tower carrying its name, in India or outside it.
So treat "M3M Stefano Ricci" as a name in circulation rather than a product. It appears on broker and channel-partner sites, sometimes placed in Sector 111 and sometimes in Sector 58, which is itself a sign of how thin the underlying information is. If the partnership is signed it would be Stefano Ricci's first branded residential building anywhere, and that is precisely the kind of announcement both companies would make loudly. Until they do, nothing here should be priced.
M3M India's official project and SCDA pages, HARERA records, Business Today (January 2026), Stefano Ricci's own corporate material, and public locality data, checked September 2026. The tower visual, master plan, site plan and location map used here are the project's own marketing material, released ahead of launch and subject to change; every other visual on this page is labelled as a representative image of a different, named M3M development.
Key highlights
Six things worth establishing before a pre-launch conversation about this name goes any further.
M3M India has not listed this project and Stefano Ricci has not mentioned it. We searched both companies' own material and the business press and found nothing. Everything in circulation traces back to broker and channel-partner pages, including the sizes and the price.
Sector 111 is where M3M has put its branded work on the Dwarka Expressway: Elie Saab Residences and M3M Crown are both here, with Mansion, Capital and St Andrews next door in Sector 113. That concentration is a real fact about the micro-market, whatever happens to this particular name.
Stefano Ricci S.p.A. was founded in 1972 and is best known for handmade ties, suiting and crocodile leather goods. Its SR Interior Design arm furnishes yachts, offices and private homes. It has never put its name on a residential tower, so a Gurugram project would be a first.
M3M Elie Saab at Sector 111 was reported in January 2026 at 300 homes of 4,200–4,650 sq. ft. from about ₹15 crore, roughly ₹37,000 per sq. ft. Against a Sector 111 locality band of about ₹13,650–18,700 per sq. ft., that is the size of the branded premium in this block.
The Dwarka Expressway is 29 km long — about 18.9 km in Haryana, 10.1 km in Delhi — eight-laned and access-controlled. The Haryana leg opened in March 2024 and the Delhi leg, including a 3.6 km tunnel past IGI Airport, in August 2025. The corridor is now complete end to end.
Under the RERA Act a promoter cannot advertise, market, book or sell in an unregistered project. Until a HARERA number is issued and you have checked it on haryanarera.gov.in, the only defensible instrument is a fully refundable expression of interest with written refund terms.
Price & configurations
There is no price list. M3M has published no rate, unit chart or payment plan for this name, so any figure quoted today is somebody's estimate. What can be given honestly is the rate band Sector 111 trades at and what the documented branded tower next door actually costs.
Elie Saab figures from Business Today, January 2026; locality band from public 2026 listing and area-guide data (indicative); no developer price list exists for this project
| Configuration | Super area | Indicative price* | Notes |
|---|---|---|---|
| 5 BHK | On request | On request | Configuration as circulating in market material; unconfirmed by M3M |
| 5.5 BHK | On request | On request | Described as full-floor; no sanctioned layout exists to measure it against |
| Circulating figures | ~7,300 sq. ft.* | from ~₹30 Cr* | Broker-blog figures only — unconfirmed, quoted here so you recognise them |
| M3M Elie Saab, Sector 111 | ~4,200–4,650 sq. ft. | from ~₹15 Cr* (~₹37,000/sq. ft.) | Reported January 2026 — the documented branded tower in the same block |
| Sector 111 locality rate | — | ~₹13,650 – 18,700 per sq. ft.* | Mainstream apartment stock across the sector, not this project |
*No price has been announced for this project by M3M India. The ~₹30 crore and ~7,300 sq. ft. figures appear only on broker and channel-partner pages; they are reproduced here labelled as unconfirmed so you can recognise them for what they are, not as a quotation. The Elie Saab row is reported market data for a different, launched project, and the locality band is indicative 2026 data for mainstream stock in Sector 111. Ask for the official price list when M3M releases it, and check the HARERA registration before paying anything beyond a refundable expression of interest. Request the latest M3M Stefano Ricci Sector 111 price list.
The residences
Full-floor 5 and 5.5 BHK homes are what the pre-launch material describes. The version you can measure, price and register arrives with the sanctioned layout, and not before.
At pre-launch a "size" is a design intention. Loading factor, balcony and terrace treatment, staff quarters, utility decks and private lift lobbies all change how the headline figure is presented, and all of them can move between a pitch deck and a sanctioned plan. When sizes are finally published, ask for the RERA carpet area next to the super area and work out the loading yourself. In very large branded homes the gap is often wider than buyers expect, because the clubhouse and podium share is spread across fewer units.
The half in 5.5 BHK also deserves a direct question. Depending on the developer it is a study, a staff room, a family lounge or a convertible sixth bedroom, and it is priced as full super area either way. Ask which it is, ask whether it has an attached bathroom, and ask to see it on the plan rather than in the brochure render. If the answer only exists verbally, it does not exist.
The smaller of the two formats described in circulating material. No approved size, layout variant or unit count has been published, and M3M has not confirmed the mix.
The larger format, described as full-floor or near-full-floor. Homes of this size normally come with a private lift lobby and a deep terrace, but none of that is committed anywhere yet.
RERA carpet area, super area and the loading between them; the specification schedule as an annexure; the brand's exact contractual role; and the HARERA registration number. Nothing else is worth pricing.
Configurations as circulating in pre-launch market material; no M3M-published unit chart exists for this project
Master plan & site
These two drawings came with the project's own pre-launch marketing material. They are marketing artwork for a project that carries no HARERA registration, so they show intent rather than an approved layout — tower positions, block counts, road lines and open-space areas can all move before a plan is sanctioned.
A pre-launch master plan is drawn to sell an idea. It is not stamped, dated or filed with any authority, and nothing on it is enforceable. Until the project is registered, treat every position, count and dimension on these sheets as provisional.
The sanctioned building plan, the layout filed with HARERA and the registration number that ties them together. Those three documents are what a buyer can actually rely on, and none of them exists for this project as of September 2026.
The drawings are still useful for orientation: which way the block faces, where the approach road is, and how the site sits against the rest of SCDA. Check that against the location map and against what is already built in Sectors 111 and 113.
Amenities
This is the amenity list circulating in pre-launch material, reproduced as it stands rather than dressed up. None of it is contractual until it appears in sanctioned plans and in your agreement.
Branded projects are usually sold on the clubhouse as much as the apartment, so ask which facilities are inside your tower, which are shared with the wider township, and which carry a separate membership or usage charge. The answer belongs in the agreement, not in a presentation.
Stefano Ricci and branded residences
The brand premium in Indian branded residences is real and measurable. Whether it survives resale depends on questions that brochures tend to skip.
The house was founded in Florence in 1972 by Stefano and Claudia Ricci and is still family-run, with Niccolò as chief executive and Filippo as creative director. It makes everything in Italy, owns the historic silk-weaving mill Antico Setificio Fiorentino, and runs an SR HOME line covering furniture, linens, crystal and tableware. Its SR Interior Design arm has furnished yachts, executive offices and private homes, and its named work includes the Sindalah Yacht Club and the La Rocca penthouse at Castelfalfi in Tuscany.
That is a real interiors capability, and it is the sort a developer would want. But the distinction matters: furnishing a penthouse suite for a hotel is not the same as licensing a name to a residential tower and committing to specifications for hundreds of homes over several years. No Stefano Ricci residential building exists anywhere today. If one is announced in Gurugram, ask for the scope of the agreement in writing before you assume it means Florentine joinery in every flat.
M3M has done this before and done it successfully. Its Jacob & Co Residences in Noida and the Elie Saab tower in Sector 111 are both real, launched projects, and the group's promoter has said publicly that branded residences sell faster. Reported pricing for Elie Saab at Sector 111 — roughly ₹37,000 per sq. ft. against a Sector 111 mainstream band of about ₹13,650–18,700 — gives you the order of magnitude of the badge and the specification together.
Three questions decide whether that premium holds when you sell. How long does the brand licence run, and what happens to the name if it lapses? Does the brand do anything operationally, or does it supply a design language and a logo? And are there restrictions on leasing, subletting or altering interiors that would narrow your buyer pool later? Execution risk stays entirely local in every case — the brand does not pour the concrete and does not guarantee the handover date.
Location & connectivity
Sector 111 sits at the Delhi end of the Dwarka Expressway, which is the strongest and most checkable fact attached to this name.
The expressway: The Dwarka Expressway runs 29 km — about 18.9 km in Haryana and 10.1 km in Delhi — as an eight-lane, access-controlled road with a 9 km elevated section. The Haryana leg was inaugurated in March 2024; the Delhi leg, which includes a 3.6 km shallow tunnel running past IGI Airport, opened in August 2025 alongside UER-II. It links NH-48 at Shiv Murti in Delhi to NH-48 near Kherki Daula in Gurugram. Sector 111 is at the northern, Delhi-facing end of that run.
Airport and metro: IGI Airport is the corridor's main draw, which is why M3M brands the township Smart City Delhi Airport. The Delhi Metro Blue Line reaches Yashobhoomi (Dwarka Sector 25) and Dwarka Sector 21, both a short drive north. The Gurugram Metro extension and the Delhi–Gurugram rail projects are separate proposals and should not be counted on for a purchase decision.
Everyday life: The township carries its own retail in M3M Capital Walk and 113 Market, with schools, hospitals and offices in Dwarka and along the expressway's Gurugram sectors. The nearest lived-in comparison is M3M Crown in the same sector. Read the corridor in full on our Dwarka Expressway page.
Distances are approximate road distances from Sector 111 and will shift with the exact site boundary and with traffic. M3M's own SCDA material quotes shorter drive times; treat those as marketing estimates and check them yourself at the hours you would actually travel. The location map above is the project's own marketing material: it is indicative, not to scale, and no site boundary has been disclosed by M3M.
Gallery
The first three visuals below are the project's own pre-launch marketing material — an artist's impression of the tower, the master plan and the location map — released ahead of launch for a project with no HARERA registration and no approved layout, so the built result can differ from the artwork. The images after them are representative photographs and renders of other, named M3M developments — M3M Elie Saab Residences and M3M Mansion — included to indicate the standard of M3M's branded work around SCDA. None of those shows M3M Stefano Ricci Sector 111.
The investment case
The honest version: there is no project to invest in yet. What you can assess today is the block, the developer's record in it, and what a comparable branded tower next door is actually fetching.
Sector 111 has M3M Crown and the Elie Saab tower, with Mansion, Capital and St Andrews in Sector 113. A developer concentrating its branded work in one township, on a corridor that now runs complete to Delhi, is a more durable argument than any single name.
Dwarka Expressway was a decade-long story about a road that did not open. Both legs are now inaugurated and the airport tunnel is live. That removes the single biggest historic discount applied to Sector 111 land, and it is already in the prices.
Elie Saab at Sector 111 was reported at roughly ₹37,000 per sq. ft. against a mainstream sector band of about ₹13,650–18,700. Whether a Stefano Ricci tower would command something similar depends on a licence nobody has seen and a specification nobody has published.
In a launch that lands well, early allottees get the better floors, views and the launch price. In one that slips, they get a longer wait and money parked in a project with no registration behind it. Which you get depends on whether the launch happens at all.
The caveat
Be clear-eyed about this one. There is no HARERA registration, no listing on m3mindia.com, no sanctioned layout — the master plan and site plan in circulation are marketing drawings, not approved plans — and no confirmation from M3M India or Stefano Ricci that any partnership exists. The sizes and the roughly ₹30 crore figure in circulation come from broker pages, not from the developer. A promoter cannot lawfully book or sell in an unregistered project, so anything before registration should be a fully refundable expression of interest with written refund terms. If your timeline is fixed, buy something in the same block that already has an approved plan.
M3M India has built more of this stretch of the Dwarka Expressway than anyone else. SCDA is its own township across Sectors 111, 112 and 113, and it has put its branded residential bets inside it: M3M Elie Saab Residences and M3M Crown in Sector 111, M3M Mansion, M3M Capital and M3M St Andrews in Sector 113.
That record is why a further branded launch here is plausible at all, and it is also the fairest way to judge one. Walk the finished parts of the township, look at the podium landscaping and the lobby finishes after a season of use, and ask residents how handover and maintenance have gone. It tells you more about what a Florentine-branded tower here would feel like in 2031 than any pre-launch presentation can.
FAQs
Price, configurations, RERA, status, location and amenities, answered directly.
The name is attached to Sector 111 on the Dwarka Expressway, Gurugram, Haryana, inside M3M's Smart City Delhi Airport (SCDA) township. No specific site boundary or plot has been disclosed. IGI Airport is roughly 15 km away, the Yashobhoomi metro station about 5 km and DLF Cyber City around 18 km by road.
No. As of September 2026 it does not appear on m3mindia.com, it has no HARERA registration, and neither M3M India nor Stefano Ricci has published anything about a partnership. It is a name circulating on broker and channel-partner sites — some of which place it in Sector 111 and some in Sector 58, which is itself telling.
Treat every detail as indicative. There is no approved layout, no sanctioned unit mix, no enforceable possession date and no price list. Verify the HARERA registration on haryanarera.gov.in before paying anything, keep any pre-registration payment to a fully refundable expression of interest, get the refund terms in writing, and make sure receipts are issued in the promoter's name.
On request. No price list, rate card or payment plan exists. A figure of about ₹30 crore circulates on broker pages; it is unconfirmed and we do not quote it as a price. For genuine context, the documented branded tower in the same sector, M3M Elie Saab, was reported in January 2026 from about ₹15 crore, near ₹37,000 per sq. ft.*
Market material describes 5 BHK and 5.5 BHK residences, with a size of roughly 7,300 sq. ft. mentioned for the larger format. Both the configuration mix and the size are unconfirmed. They have to be checked against the approved RERA layout, which does not exist yet. Compare on RERA carpet area when real figures appear.
No. There is no HARERA registration number for this project. Under the RERA Act a promoter cannot advertise, book or sell in an unregistered project, so no booking amount should change hands until a number is issued and you have verified it yourself on the HARERA portal.
A Florentine luxury menswear house founded in 1972 by Stefano and Claudia Ricci, headquartered at Fiesole near Florence and now run by their sons Niccolò and Filippo. It is known for handmade ties, suiting and leather goods, owns the silk mill Antico Setificio Fiorentino, and operates an SR HOME line and an SR Interior Design arm.
Not a residential tower. Its interiors arm has done yacht interiors, executive offices, private homes, the Sindalah Yacht Club and the La Rocca penthouse at Castelfalfi in Tuscany. A Gurugram building carrying the name would be the house's first branded residential project anywhere, which is one reason to want an announcement before believing it.
SCDA is M3M's Smart City Delhi Airport township, described on m3mindia.com as a 250-acre integrated development across Sectors 111, 112 and 113 on the Dwarka Expressway. It contains M3M Crown and M3M Elie Saab Residences in Sector 111, and M3M Mansion, M3M Capital and M3M St Andrews in Sector 113, plus retail.
Not disclosed. A figure of about 15 acres appears on one broker blog; M3M has published nothing. For scale, the launched Elie Saab tower in the same sector was reported at 300 homes. Tower and unit counts only become meaningful once they appear in a HARERA registration.
In Haryana, stamp duty in urban areas is 7% for a male buyer, 5% for a female buyer and 6% for joint ownership, plus a registration fee capped at ₹50,000 for properties above ₹90 lakh. Under-construction homes also attract GST, and branded projects usually carry club membership, IFMS and parking charges on top. Ask for the full cost sheet, not just the rate.
Call or WhatsApp +91 96674 44119, or use the enquiry form on this page. We will send the official price list, layout and payment plan the moment M3M releases them, along with the HARERA number when it is issued. We will not send you an invented price or a borrowed render in the meantime.
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